“How to Market to People Not Like You” the Topic of Online Interview

“How to Market to People Not Like You” was the topic of a July 8, 2011 interview on BlogTalk Radio – part of the Executive Girlfriend’s Group (EGG) ”Vignette Series”. EGG is a networking group for executive women. Kelly and host Chicke Fitzgerald touched on the main principals of Kelly’s book and focused on how marketers can create connections with new, diverse consumers. Listen to the interview here.

Kelly is a Guest on Sirius XM Radio

Kelly was a featured guest on Sirius XM’s “The Focus Group with Tim Bennett and John Nash” on April 16, 2011. The Focus Group is on every Saturday at noon (Central) on the OutQ channel (Sirius 109, XM 98). They talked with kelly about her new book “How to Market to People Not Like You” and traded thoughts and insights on diversity marketing. Listen to Kelly’s interview here.

“How to Market to People Not Like You” a Bestseller

Kelly’s new book, “How to Market to People Not Like You” debuted at #4 on Inc. Magazine’s Business Book Bestseller list in April, 2011! “How to Market to People Not Like You”, published in March by John Wiley & Sons, made a strong showing – especially considering the April list reflected March’s partial month of sales. The book is available from booksellers everywhere, including Amazon.com.

Kelly Awarded Prestigious “Top 5 Speaker” Designation

Kelly McDonald has been awarded the prestigious “Top 5 Speaker” designation again in 2011 by Speakers Platform, one of the most prominent speakers bureaus in the U.S. Kelly received the same award in 2010. Out of hundreds of nominees, Kelly has become one of the country’s most respected and compelling speakers in marketing.

Kelly is Featured on CNBC

On November 12, 2010 Kelly was interviewed on CNBC’s “Squawk on the Street” for her comments on why women under 30 are leasing more luxury autos than men. Kelly was asked to share insights on what might be driving this trend. If you missed the interview, you can watch it here.

Named one of the Top US Ad Agencies

Each year, Advertising Age creates a list of the Top U.S. ad agencies from every discipline: general market advertising, multicultural marketing, interactive marketing, direct marketing, etc. In 2009, McDonald Marketing made the list for the first time.

The 65th annual Advertising Age Agency Report, published April 27, 2009, was produced by the Ad Age DataCenter. It includes rankings of more than 900 advertising, marketing-services and media agencies.

The Inc Magazine list of Fastest-Growing Independent Companies

For the second year in a row, McDonald Marketing made Inc Magazine’s list of fastest-growing independently owned companies. The designation is based on revenue growth from 2005-2008. See the article, the McDonald Marketing profile and full list of companies here.

McDonald Marketing wins 2 more Telly’s

McDonald Marketing won first place with one commercial and second place with another at the 30th Annual Telly Awards. The Tellys are the television industry’s highest recognition for creative excellence in television marketing. Both spots were for Gulf States Toyota. These two most recent awards bring the agency’s total Telly wins to seven! All of our Telly award-winning spots can be viewed in the portfolio section of our website.

Top 50 Hispanic Agencies

In the advertising industry, everything moves quickly, and we’re proof! In business for less than 5 years, McDonald Marketing made it onto Ad Age’s list of the Top 50 Hispanic ad agencies in the country. We’re also ranked as one of the top 10 Hispanic ad agencies in Texas. Based on Ad Age’s rankings, McDonald Marketing is the third largest Hispanic ad agency in Dallas and the sixth fastest-growing ad agency in the U.S.