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ADVERTISING > African-American Opportunities

DID YOU KNOW?  

  • The African-American (AA) population numbered 41 million in 2008, accounting for 14 percent of the U.S. population.
  • Nearly half of AAs have at least some college experience and 20% have a bachelor’s degree.
  • 47% of the nation’s AA households owned their home in 2008.
  • 12% of the AA population is between the ages of 18-24.
  • 27% of AAs are employed as managers or professionals.
  • The average African-American household spent $36,067 in 2007.
  • AAs spend more than average on telephone service, children’s clothing and footwear.
  • AA’s spend 73% more time than the average person in religious activities.
  • More than half of AAs (54%) live in the South, where they account for 20% of the population.
  • AA median household income for 2007 is $34,091.

(SOURCE: The New Strategist Editions. Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites. 6th ed. New York: New Strategist. 2009.)

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