Australians Just as Hooked on Social Media as U.S.
File this one under “And You Thought Your Social Media Addiction was Bad.” A new survey found that 2.8% of Australians surveyed (64% of them men) have accessed social media during a romantic encounter. Of course, one would imagine that grabbing an iPhone to post on social media during said encounter would render it unromantic, but to each his own.
The survey, from Sydney-based marketing agency Tick Yes, surveyed 885 from all parts of Australia about their social media usage. Much of it mirrors what research is finding in the United States:
- Facebook is the most popular social media site in Australia, visited by 85.5% of social media users
- 25.1% use social media for business networking, with men almost twice as likely to network in this way
- Over 20% use social media to connect with brands
- Almost 50% use social media to talk about a new purchase
- 25.5% have used social media to contact a company for customer service or to ask a question
- 48.7% say their social media usage has increased in the last year
Of course, I’m not certain we have data on the percentage of people updating a Facebook page while in flagrante delicto in the U.S., but I have a sneaking suspicion it would be higher than the Aussies.
Other interesting findings of the Australian study are that 51.6% access social media at work, 41.9% while watching television, 34% while on vacation, 33.8% while in bed, 23.3% during meals, 21.5% in the bathroom (I may never touch anyone else’s cell phone again), and 3.2% in a place of worship (is this covered in the 10 commandments?).
Finally, 31.3% of people spend at least 2 hours a day on social media, with 4.9% confessing they are addicted. And almost half access social media through mobile technology.
The takeaway from this research, beside the comedic value, is that social media is here to stay, is increasing in usage, and that your brand is losing out if you’re not represented. Click here for more information about the survey.
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About the Book
If you could grow your business simply by marketing to your existing customers, making money would be a cakewalk. But to generate new revenue, you have to win over the customers you’re not getting. Who are these mystery customers? How are they different from your current clientele? Most importantly, how do you forge a bond with them across these differences?
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About the Author
Kelly McDonald
Kelly McDonald is a marketing and advertising expert with more than 20 years of global advertising agency experience.
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You've got a great newsletter, Kelly. Full of such amazing information! You do an amazing job and I can't wait to hear you again in June. Barcelona, Spain? You Rock, Lady!
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May 1st, 2012 at 9:57 pm
You’ve got a great newsletter, Kelly. Full of such amazing information! You do an amazing job and I can’t wait to hear you again in June. Barcelona, Spain? You Rock, Lady!