December 14th, 2009 - Cash America hires McDonald Marketing to conduct market analysis
Cash America, the nation’s largest pawn and payday loan retailer, has hired McDonald Marketing to conduct an analysis of its pawn locations to determine how many are “high potential Hispanic locations”. Hispanic consumers are an increasingly greater percentage of Cash America’s customer base (more…)
November 20th, 2009 - EECU awards launch of mobile banking campaign to McDonald Marketing
Ft. Worth based EECU, a community-based credit union with more than 100,000 members, selected McDonald Marketing to launch their Mobile Banking and E-Deposit campaign. The agency competed against (more…)
October 30th, 2009 - Cash America hires McDonald Marketing for translation of training documents for Mexico
Cash America has acquired Prenda Fácil, the 2nd largest chain of pawnshops in Mexico with more than 100 store locations. Cash America is actively recruiting and hiring for new positions in Mexico and is translating (more…)
October 16th, 2009 - Jarden Home Brands selects McDonald Marketing for Hispanic research project
Jarden Home Brands, maker of Ball and Kerr products for canning fruits and vegetables, has selected McDonald Marketing to develop and conduct Hispanic consumer focus groups in Dallas. The project will (more…)
August 10th, 2009 - Inc Magazine names McDonald Marketing one of the fastest-growing, independently owned companies for 2009
For the second year in a row, McDonald Marketing made Inc Magazine’s list of fastest-growing independently owned companies. The designation is based on (more…)
July 5th, 2009 - Kelly McDonald featured again on XM Radio
For the second time, Kelly McDonald was the featured guest on XM Radio’s “The Focus Group”, a weekly talk show hosted by Tim Bennett and John Nash. (more…)
May 13th, 2009 - Five Star Speakers & Trainers interviews Kelly McDonald for exclusive podcast
Five Star Speakers & Trainers, one of the country’s top speakers bureaus, creates podcasts entitled “Ask the Expert” featuring different speakers and experts for each podcast. (more…)
May 2nd, 2009 - EECU retains McDonald Marketing for Hispanic research project
EECU, one of Fort Worth’s oldest and largest credit unions, has hired McDonald Marketing to conduct primary qualitative research among Hispanic consumers. (more…)
April 27th, 2009 - Advertising Age names McDonald Marketing one of Top U.S. Ad Agencies for 2009
Each year, Advertising Age creates a list of the Top U.S. ad agencies from every discipline: general market advertising, multicultural marketing, interactive marketing, direct marketing, etc. This year, McDonald Marketing made the list for the first time. (more…)
April 9th, 2009 - Kelly McDonald quoted in BusinessWeek
Kelly McDonald was interviewed by BusinessWeek for an article on how marketers are boosting advertising spending to reach the lucrative Hispanic market. (more…)
April 4th, 2009 - Cash America chooses McDonald Marketing for Hispanic creative work
Cash America SuperPawn is developing a comprehensive, integrated marketing campaign that will be launched and tested in Las Vegas. (more…)
March 23rd, 2009 - McDonald Marketing wins 2 more Telly Awards at 30th Annual Telly Awards
McDonald Marketing won first place with one commercial and second place with another at the 30th Annual Telly Awards. (more…)
February 20th, 2009 - Andrews Distributing and Miller/Coors tap McDonald Marketing
Andrews Distributing, the 6th largest beer distributor in the country, has selected McDonald Marketing as their Hispanic marketing partner on a strategic research project for Miller/Coors. (more…)
January 5th, 2009 - Carter BloodCare names McDonald Marketing as Hispanic Agency-of-Record
After conducting an agency review and selection process, Carter BloodCare has selected McDonald Marketing as their Hispanic Agency-of-Record. (more…)
December 10th, 2008 - Sherwin-Williams selects McDonald Marketing for Hispanic pilot program
Sherwin-Williams, the largest paint retailer in the U.S., has retained McDonald Marketing for a comprehensive Hispanic marketing pilot program for Dallas/Ft. Worth. (more…)
August 20th, 2008 - McDonald Marketing named one of the fastest-growing companies in U.S.
Each year, Inc Magazine creates a list of the fastest-growing, independently owned companies in the U.S. It’s called the “Inc 5000”. (more…)
August 4th, 2008 - Kelly McDonald featured on XM Radio
Kelly McDonald was the featured guest on XM Radio’s “The Focus Group”, a weekly talk show hosted by Tim Bennett and John Nash. (more…)
May 1st, 2008 - Woodmen of the World names McDonald Marketing as Hispanic Agency of Record
Woodmen of the World, one of the nation’s largest fraternal benefits organizations, has named McDonald Marketing as its Hispanic advertising agency of record. (more…)
April 21st, 2008 - McDonald Marketing wins Telly at 29th Annual Awards
McDonald Marketing won its 5th Telly award at the 29th Annual Telly Awards, the television industry’s highest recognition for creative excellence in television marketing. (more…)
March 27th, 2008 - First National Bank of Omaha names McDonald Marketing as Hispanic Agency of Record
First National Bank of Omaha, the largest privately-held bank in the United States, has named McDonald Marketing as its Hispanic advertising agency of record. (more…)
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