McDonald Marketing » News

Kelly McDonald awarded prestigious “Top 5 Speaker” designation

admin — Fri, 15 Jan 2010 18:04:40 +0000

Kelly McDonald has been awarded the prestigious “Top 5 Speaker” designation in 2010 by Speakers Platform, one of the most prominent speakers bureaus in the U.S. Out of hundreds of nominees, Kelly has become one of the country’s most respected and compelling speakers in marketing.

Each year, Speakers Platform recognizes five speakers based on: expertise, professionalism, innovation within the topic area, client testimonials & references, presentation skills, original contribution to the field and public votes cast at the Speaking.com website.

Cash America hires McDonald Marketing to conduct market analysis

admin — Mon, 14 Dec 2009 18:03:22 +0000

Cash America, the nation’s largest pawn and payday loan retailer, has hired McDonald Marketing to conduct an analysis of its pawn locations to determine how many are “high potential Hispanic locations”. Hispanic consumers are an increasingly greater percentage of Cash America’s customer base and the company has developed marketing communications in Spanish to serve this customer base. Identifying which markets and which store locations need Spanish marketing to reach customers is critical to growing sales. Cash America has 482 pawn locations. McDonald Marketing will complete the analysis by end of February.

EECU awards launch of mobile banking campaign to McDonald Marketing

admin — Fri, 20 Nov 2009 20:20:34 +0000

Ft. Worth based EECU, a community-based credit union with more than 100,000 members, selected McDonald Marketing to launch their Mobile Banking and E-Deposit campaign. The agency competed against three other firms for the launch assignment, which includes strategy development, media placement and creative. The campaign will launch in February 2010 and run through April.

EECU is celebrating 75 years of serving the Greater Ft. Worth and surrounding areas. See www.eecu.org for more details.

Cash America hires McDonald Marketing for translation of training documents for Mexico

admin — Fri, 30 Oct 2009 20:14:19 +0000

Cash America has acquired Prenda Fácil, the 2nd largest chain of pawnshops in Mexico with more than 100 store locations. Cash America is actively recruiting and hiring for new positions in Mexico and is translating all of their associate training manuals and operating guides into Spanish to meet the needs of their Mexican employees.

The extensive translation work was awarded to McDonald Marketing. The agency has been doing all of the translation work for Cash America’s marketing department for more than a year. This is the agency’s first assignment from the corporate training division.

Jarden Home Brands selects McDonald Marketing for Hispanic research project

admin — Fri, 16 Oct 2009 22:30:06 +0000

Jarden Home Brands, maker of Ball and Kerr products for canning fruits and vegetables, has selected McDonald Marketing to develop and conduct Hispanic consumer focus groups in Dallas. The project will help determine the scope of business opportunity among Hispanics in the “fresh preserving” category. Ball and Kerr products are used extensively in the canning process. Jarden Home Brands has 95% market share in the canning/fresh preserve industry. To learn more about fresh preserving and Jarden products, click on www.freshpreserving.com.

Inc Magazine names McDonald Marketing one of the fastest-growing, independently owned companies for 2009

admin — Mon, 10 Aug 2009 13:55:43 +0000

For the second year in a row, McDonald Marketing made Inc Magazine’s list of fastest-growing independently owned companies. The designation is based on revenue growth from 2005-2008. See the article, the McDonald Marketing profile and full list of companies here.

Kelly McDonald featured again on XM Radio

admin — Sun, 05 Jul 2009 21:53:26 +0000

For the second time, Kelly McDonald was the featured guest on XM Radio’s “The Focus Group”, a weekly talk show hosted by Tim Bennett and John Nash. These two pioneers of alternative marketing provide listeners with insights and conversation about diversity in business and the opportunities for selling to alternative market segments.

This time, Kelly was the featured guest for the full hour. Her conversation with Bennett & Nash focused on what it’s like to leave the security of the corporate world to start a business, the challenges and skills necessary to be a good boss, where diversity marketing is heading now and other banter.

To listen to the show, click here.

Five Star Speakers & Trainers interviews Kelly McDonald for exclusive podcast

admin — Wed, 13 May 2009 21:25:28 +0000

Five Star Speakers & Trainers, one of the country’s top speakers bureaus, creates podcasts entitled “Ask the Expert” featuring different speakers and experts for each podcast. Paul Schmidt, co-owner of Five Star Speakers and Trainers, interviewed Kelly McDonald for her thoughts on advertising, marketing and where it’s all headed, particularly in these recessionary times.

To listen to the podcast, click here.

EECU retains McDonald Marketing for Hispanic research project

admin — Sat, 02 May 2009 21:16:49 +0000

EECU, one of Fort Worth’s oldest and largest credit unions, has hired McDonald Marketing to conduct primary qualitative research among Hispanic consumers. The research objectives include determining levels of awareness of EECU among local Hispanics, as well as identifying desired financial services and barriers to entry.

Advertising Age names McDonald Marketing one of Top U.S. Ad Agencies for 2009

admin — Mon, 27 Apr 2009 20:15:33 +0000

Each year, Advertising Age creates a list of the Top U.S. ad agencies from every discipline: general market advertising, multicultural marketing, interactive marketing, direct marketing, etc. This year, McDonald Marketing made the list for the first time.

The 65th annual Advertising Age Agency Report, published April 27, 2009, was produced by the Ad Age DataCenter. The report appeared in Ad Age’s print edition and on AdAge.com. It includes rankings of more than 900 advertising, marketing-services and media agencies.

Read our press release here.

To read the report, click here. (Subscription required)