The most effective diversity marketing efforts come after a thorough examination of business operations. Making sure your business is “operationally-ready” and “operationally-friendly” at every consumer touchpoint ensures that the consumer is met with an experience that matches the invitation and promise.

We help clients see their business through new eyes and we make specific, realistic recommendations that improve operations and customer handling. Our projects and services include:

• Operational readiness assessments
• Mystery shopping
• Research (qualitative and quantitative)
• Staff training
• SWOT analysis (strengths, weaknesses, opportunities, threats)
• Strategic platform development

For more information about our consulting services, contact Kelly McDonald at kelly@mcdonaldmarketing.com or 214-880-1717.