Industry News
August 12th, 2009 - The Top 10 Social Media Questions Ad Agency Clients are Asking
Ad agencies need to understand what top questions their clients and prospective clients are asking about social media and be prepared to provide answers.
Michael Stelzner, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged, commissioned a recent study that simply asked, “What question about marketing with social media do you most want answered?” From that study here are the top 10 questions your clients want answered regarding social media marketing:
A great resource is the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses, commissioned by Michael Stelzner, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged. Here are some highlights of that report:
1. What are the best tactics to use?
2. How do I measure the effectiveness of social media?
3. Where do I start?
4. How do I manage the social balance?
5. What are the best sites and tools out there?
6. How do I make the most of my available time?
7. How do I find and focus my efforts on my target audience?
8. How do I convert my social media marketing efforts into tangible results?
9. How do I cohesively tie different social media efforts together?
10. Does social media marketing work, and if so, how effective is it?
What is the best way to prepare your agency to answer these questions?
Practice what you preach and use the tools you recommend your clients use. Don’t just talk the talk but walk the walk. Social media is so transparent you’ll not be able to hide your agency’s lack of understanding and preparedness.
This link will provide you with the entire report: Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses
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Originally published in the Fuel Lines blog by Michael Gass.