Industry News
April 15th, 2010 - Univision, GameSpot to Launch Spanish-Language Game Site
Univision and GameSpot will collaborate to create a new gaming destination for Spanish-speaking gamers, the companies said last week.
GameSpot will provide content for a new gaming website housed at Univision.com — some translated from English and some produced exclusively in Spanish under the oversight of GameSpot editor Ricardo Torres.
Univision is a Spanish-language cable TV network that reaches 95% of Latino households in the United States — a group so large that the network struck ratings gold in 2007, outperforming the major networks, with its show La Fea Mas Bella. GameSpot is a gaming news site that has been in operation since 1996.
Univision and GameSpot parent CNET forged a partnership in May 2008 to provide Spanish-language tech content for Univision.com readers.
A study commissioned by Univision and revealed at the M16 marketing conference Thursday says that Latino gamers are a vast, growing and incredibly attractive consumer audience for videogames.
_____________________________________________________
Originally Published in the April 10, 2010 edition of Wired magazine.