December 14th, 2009 - Cash America hires McDonald Marketing to conduct market analysis
Cash America, the nation’s largest pawn and payday loan retailer, has hired McDonald Marketing to conduct an analysis of its pawn locations to determine how many are “high potential Hispanic locations”. Hispanic consumers are an increasingly greater percentage of Cash America’s customer base and the company has developed marketing communications in Spanish to serve this customer base. Identifying which markets and which store locations need Spanish marketing to reach customers is critical to growing sales. Cash America has 482 pawn locations. McDonald Marketing will complete the analysis by end of February.
