June 1st, 2007 - McDonald Marketing named Mattress Firm’s Hispanic Agency of Record
Three months after being awarded a Hispanic marketing project by Mattress Firm, McDonald Marketing assumes Agency of Record (AOR) status for the company’s Latino business. In addition to continuing operational readiness work for Mattress Firm, McDonald Marketing will be responsible for broadcast and print production, media planning and placement and translation/transcreation work.
Mattress Firm is a Houston-based furniture and bedding company with more than 300 company-owned stores operating in 22 markets.
We are excited to welcome Mattress Firm to the McDonald Marketing family of client partners, and we look forward to growing their business in the expanding Latino marketplace.
