March 27th, 2008 - First National Bank of Omaha names McDonald Marketing as Hispanic Agency of Record
First National Bank of Omaha, the largest privately-held bank in the United States, has named McDonald Marketing as its Hispanic advertising agency of record. The agency’s responsibilities will include development of creative messaging for the corporate division, strategic planning, translation and transcreation and account service.
Stephen Zubrod, Sr. VP of Marketing for First National Bank, states, “We’ve worked with McDonald Marketing for the past several years on project work. We’ve consistently been impressed with their strategic insights, thought leadership and quality of work. They are just what we look for in a long-term marketing partner. With the growth of the Hispanic population in Omaha and throughout our footprint, it was time to formalize our relationship with McDonald Marketing, to ensure that First National Bank is well positioned for the future.”
