May 1st, 2008 - Woodmen of the World names McDonald Marketing as Hispanic Agency of Record
Woodmen of the World, one of the nation’s largest fraternal benefits organizations, has named McDonald Marketing as its Hispanic advertising agency of record. Woodmen provides valued financial solutions for its members and engages members in volunteer community service. Primary products and services are focused on life insurance, with the mission of benefiting each member through every stage of life.
The agency’s first steps are to develop a comprehensive Latino consumer research study and conduct an infrastructure audit for Woodmen to ensure operational capabilities to serve the Spanish-speaking member. Following these steps, a Latino communications plan will be developed.
Woodmen of the World members’ commitment to family, community and country are a perfect fit with McDonald Marketing and the Latino community.
