January 5th, 2009 - Carter BloodCare names McDonald Marketing as Hispanic Agency-of-Record
After conducting an agency review and selection process, Carter BloodCare has selected McDonald Marketing as their Hispanic Agency-of-Record. Carter BloodCare is Texas’ largest blood center, providing more than 330,000 units of lifesaving blood components for patients annually. McDonald Marketing will handle all responsibilities for targeting and reaching Hispanic blood donors, including research, development and execution of marketing plans and operational readiness modifications.
