The word "translation" doesn't accurately express what we do, as straight translations often lack cultural relevance for the intended target. At McDonald Marketing, we seek to make a connection with the consumer that is meaningful and relevant, by looking beyond the words on the page and deciphering the communication goal which lies behind them.
We call it transcreation; it is more comprehensive and marketing-oriented than mere translation. Transcreation takes into account all of the things that typical translations often disregard: emotion, passion, cultural insight, relevance and idiom.
For more information about our translation services, contact Kelly McDonald at kelly@mcdonaldmarketing.com or 214-880-1717.
