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State Farm has hired Kelly to speak to their Chairman’s Council. The Chairman’s Council is comprised of the top 15 executives of State Farm, representing all divisions of the enterprise. The meeting will focus on Operational Readiness for the Hispanic consumer and will be repeated again in August for the Senior VPs of State Farm at their quarterly meeting.
In the Hispanic ad industry, State Farm is the largest advertiser in the insurance field and one of the top 12 Hispanic advertisers across all categories.
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About Us
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Awards & Accolades
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Our Portfolio
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Company Brochure
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Osage Beach, MO
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Missouri Bankers Assoc.
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Apr 22
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Bloomington, IL
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State Farm Insurance
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Apr 27
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Addison, TX
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Kansas City, MO
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Fort Worth, TX
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Texas Tire Dealers Assoc.
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May 1
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Orlando, FL
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Internal Revenue Service
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May 11
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Baltimore, MD
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Pennsylvania Bankers Assoc.
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May 14
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San Antonio, TX
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Farm Credit Bank of Texas
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May 20
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Did You Know?
The U.S. has the second largest Hispanic population of any country in the world. Second only to Mexico, which has 110 million Hispanics, the U.S. Hispanic population is 47 million.
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Analysis Shows Impact Of Hispanic Growth
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Statistics confirming the overall growth of Hispanics within the U.S. population and their spending power are readily available and frequently cited, but quantifying the Hispanic market's impact on specific consumer goods categories and industries can prove more elusive.
A new analysis of Census Bureau and Bureau of Labor Statistics Consumer Expenditure Survey data for 2005 to 2008 by Latinum Network sheds light on the true monetary impact of the Hispanic market on the food and beverage and restaurant industries.
Some of the findings:
- Between 2005 and 2008, new Hispanic spending offset 84% of the decline in real demand across the entire food, beverage, and restaurant industries. More
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Latinos and the 2010 Census:
The Foreign Born Are More Positive
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Foreign-born Hispanics are more positive and knowledgeable about the 2010 U.S. Census than are native-born Hispanics, according to a nationwide survey of 1,003 Latino adults conducted by the Pew Hispanic Center.
Overall, seven-in-ten (70%) Hispanics say the census is good for the Hispanic community. However, foreign-born Hispanics are more likely than native-born Hispanics to feel this way-80% versus 57%.
Foreign-born Hispanics are also more likely than native-born Hispanics to correctly say the census cannot be used to determine whether or not someone is in the country legally-69% versus 57%. And they are more inclined than the native born to trust the Census Bureau to keep their personal information confidential. Eight-in-ten of both groups know that the bureau is required to do so; however, among those who know this, just 66% of the native born say they believe the bureau will abide by this requirement, compared with 80% of the foreign born.
Hispanics are the nation's largest minority ethnic group. They numbered 46.9 million, or 15.4% of the total U.S. population, in 2008, up from 35.3 million in the 2000 Census. More
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Univision, GameSpot to Launch Spanish-Language Game Site
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Univision and GameSpot will collaborate to create a new gaming destination for Spanish-speaking gamers, the companies said last week.
GameSpot will provide content for a new gaming website housed at Univision.com — some translated from English and some produced exclusively in Spanish under the oversight of GameSpot editor Ricardo Torres.
Univision is a Spanish-language cable TV network that reaches 95% of Latino households in the United States — a group so large that the network struck ratings gold in 2007, outperforming the major networks, with its show La Fea Mas Bella. GameSpot is a gaming news site that has been in operation since 1996. More
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One of the things that brings me back to my childhood is Mexican candy. And one of the candies that were a staple of my childhood is de la Rosa Mazapan.
For those of you not familiar with this candy, a Mazapan is a confection in the shape of a little disk, made mainly of peanut meal and sugar (our twist on Marzipan, which consists primarily of sugar and almond meal). The texture of the candy adds to the experience - it tastes great as it disintegrates in your mouth. I highly recommend it!
There are now several brands of Mazapans usually available when you walk into a Hispanic grocery store, but I recommend that you stay with de la Rosa. It’s the original brand and, at the risk of sounding like a paid advertisement for the brand, nothing else tastes quite like it!
-Liliana Ramírez
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