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Harley-Davidson, the premier motorcycle company in the world, has hired McDonald Marketing for a pilot program in Houston. The initiative is to make key dealerships operationally ready to serve Hispanic riders and enthusiasts. The pilot program consists of four phases and the findings will be used to roll out the program to additional markets in 2011.
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Did You Know?
More languages are spoken in Mexico than in Europe. That’s because that country is home to 60 Indian nations.
Spanish control of Mexico led to the dominance of Spanish, the official language. At the same time, as many as 100 Native American languages are still spoken in Mexico.
Eighty percent of those Mexicans who speak an indigenous language also speak Spanish. The most important of the Native American languages is Nahuatl. It is the primary language of more than a million Mexicans and is spoken by nearly one-fourth of all Native Americans in the country.
This is followed by Maya, used by 14 percent of Native Americans, and Mixteco and Zapoteco, each spoken by about seven percent of Native Americans. No other indigenous language is spoken by more than five percent of Mexico's Native Americans.
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Boy Scouts launching initiative to attract Latino youngsters
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In an era of instant text messages, eye-popping video games and constant soccer practice, can an outfit touting the merits of woodcraft, civic virtue and campfire sing-alongs attract today’s seen-it-all kid?
Specifically, a Latino kid who might be wrestling with questions of how and where to fit in?
The Boy Scouts of America is preparing to find out.
On the cusp of its 100th anniversary — and in the face of daunting membership declines — the organization is launching a campaign to recruit Latino youth. Denver is part of a national pilot program.
“The challenge we have is that there’s very little understanding of what Scouting is about in the Hispanic community, at least in the first- and second-generation families,” said Marcos Nava, who heads the Irving, Texas-based BSA’s Hispanic Initiatives.
Locally, the Boy Scouts’ Denver Area Council serves 60,500 youth, from Cub Scouts to older Explorers. About 9,000 of those kids are Boy Scouts.
But only 10 percent of those Boy Scouts are Latino, despite estimates that there are more than three times that number of potential recruits. More
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U.S. colleges court Hispanic families using español
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For some Hispanic students, navigating the college application process can be a double-whammy: Balancing high school coursework with essays and interviews, and then translating the whole system for their parents, who don’t speak English.
Some venerable East Coast universities are trying to ease that burden — and tap the booming pool of Hispanic students — by offering Spanish translations of their admissions and financial aid material.
Bryn Mawr College, an elite women’s liberal arts school near Philadelphia, recently launched a Spanish version of its website. And the Ivy League University of Pennsylvania has begun conducting some college admissions sessions in Spanish.
“These initiatives are really geared toward the families … to take some of the pressure off the students,” said Jennifer Rickard, Bryn Mawr’s chief enrollment officer.
Family comfort level is extremely important in the Hispanic community, where parental ties are strong and many are wary of sending their children away to school, said Deborah Santiago, vice president for policy and research at Washington-based Excelencia in Education. More
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Quepasa.com gains 1.4 million new users in January
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Fastest Growing Online Social Community for Latinos Now Boasts Total Membership of 9 Million Subscribers
Quepasa Corporation (OTCBB: QPSA), owner of Quepasa.com, an online social network targeting the Latino community, today announced that the website gained 1.4 million new registered users during the month of January.
This represents an increase of 17% over the number of new subscribers who signed up during the previous month, and propels Quepasa.com’s total membership from 7.6 million in December to 9 million today — an overall gain of 18%. More
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I sure did! If you want your floors free of dirt, you’ll want to use a “Jerga”. The “Jerga”, in Mexico and Peru, is thick and rustic absorbent cotton fabric used to mop the floors. Its weaving allows terrific absorbency, and it’s also excellent for picking up dust and dirt.
The “jergas” are usually found in the cleaning aisle of every supermarket, hardware store, cleaning supplies store and fabric store in Mexico and Peru. It is sold by the roll (for commercial use), by the yard (actually, by the meter) or it may come already pre-sized. The “jerga” looks very distinctive as they come in a solid, bright colors such as red, orange, blue, white or green and have two thick blue or red stripes in the middle.
You use it by soaking it in a bucket of water with your favorite floor cleaner, then you squeeze all the water out and you wrap it around your broom or around a T-shaped broomstick. This magical “keep your floor shining” tool is also commonly used wrapped around your door mat because the absorbency is so good, you know it won’t allow much dust or dirt into your house or onto your clean floors.
Before you go to your Spanish-speaking friend or on a trip looking for a “jerga”, you may want to be cautious when using this word around other Spanish-speakers from other regions of the world, as this word is slang for “hassle”.
Which came first, the “cleaning jerga” or the “hassle jerga”? We don’t know, but either way, both are connected by the concept of dealing with the tedious work of cleaning a floor.
-Rebecca Finder
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