July 2009

¿Qué Pasa?

¿Sabías Que...?
Did You Know?
 
mexican origin
 
Chocolate, Vanilla and Avocados all originated in Mexico.
 
The first people known to have made chocolate were the ancient cultures of Mexico and Central America. These people, including the Maya and Aztec.
 
It is the ancient Totonaco Indians of Mexico who were the first keepers of the secrets of vanilla.
 
These are just a few of the foods introduced to the world by Mexico.
 
Source: Wikipedia.org,& fieldmuseum.org
Where's Kelly?
 
Upcoming Professional Speaking Engagements
Kelly McDonald
 
July 21 - Dallas, TX
Independent Bankers Association of Texas
 
August 5 - Gainesville, TX
North Central Texas College 
 
August 25 & 26 - Orlando,FL
Metro PCS
 
Sept. 1 - Las Vegas,NV
Association of Progressive    Rent-to -Own
 
  
Sept. 9 - Des Moines, IA
American Marketing Association
 
 
Sept.13-14 - San Antonio,TX
Texas Society of Association Management
 
Sept. 17 - Jackson, MS
American Advertising Federation 
 
 
     To see Kelly speak,
call us at
214-880-1717 
 
 Find Out More About McDonald Marketing
 
MM Website
 
 
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hispanic female and daughterWhy Understanding The Second-Generation Hispanic Is Key To 'Multicultural Intelligence'

A new book by David Morse, CEO of Los Angeles-based multicultural market research company New American Dimensions, has once again shed light on the biggest challenge facing marketers who wish to target Latino audiences.
Does the message get delivered in Spanish or English when the second-generation Latino is the target?

To Read Full Article Click Here
 
Hispanic online10 Things You Should Know About U.S. Hispanics
 

1. Hispanics are connecting twice as fast as the general market (14% growth vs. 7%) adding over a million users per year. In 2008, 23 million Hispanics online, about 52% of the Hispanic population. In 2012, more than 29 million will be online, increasing Internet penetration to 58.6%.
 
To Read Full Article Click Here
 
allstate spanish logoAllstate launches new Latino effort   
 
Allstate has launched a new marketing campaign targeting Hispanic consumers. Two Spanish-language television spots are already airing nationally. The initiative also includes radio, online, product integration and Allstate's third year as sponsor of the Mexican national soccer team. Developed by Hispanic agency of record Lápiz, the latest campaign addresses the tough economic challenges facing consumers.
 
To Read Full Article Click Here
 

Dallas restaurateur now flips burguesas
 
Hispanics Socializing
 
Jeff Sinelli is going for a three-peat. He wants to tackle the Hispanic hamburger market and hopes to have the same success he achieved with Genghis Grill, the Mongolian Stir Fry, and Which Wich, which serves custom-made sandwiches. 
 
 Our Favorite Things...
 Torta
Tacos al Pastor  
 
Tacos al pastor are one of Mexico's most famous speciality dishes.
 
 Al pastor (Spanish; "Shepherd style") is a dish developed in México City, likely as a result of the adoption of the Shawarma spit-grilled meat brought by Lebanese immigrants to Mexico. 

There are taquerías (taco establishments) all over the city that are dedicated mostly or exclusively to making these kind of tacos.
 
Tacos al Pastor are made from pork that has been marinated in a delicious recipe of spices and herbs such as achiote and then slow cooked in a vertical rotisserie called a Trompo (lit: spinning top) with a pineapple on top.

 
When ready, the meat is then thinly sliced off the spit with a large knife. Tacos are made with corn tortillas and topped with cilantro, chopped onion, small pineapple slices and lime juice.
 
"But as with any good taco, it cannot be complete without a great spicy salsa... which leads me to my next favorite topic in the World: salsas."
 

 "As a Mexico City native, I would say that Tacos al Pastor is one of my favorite meals. I can eat these tacos at any time of the day!"
 
 - Ana Laura Garcia
McDonald Marketing | 2909 Cole Avenue | Suite 115 | Dallas | TX | 75204