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SNEAK PEEK!
Here’s what the cover of Kelly’s book, “How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers” will look like. It hits the bookstore shelves in late March.
If you’d like to pre-order the book, click
here, provide your name and address, and we’ll send you an invoice for $25.00. As soon as the book is released, we’ll ship it to you!
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Company Brochure
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Speaking Videos
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Awards & Accolades
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White Paper
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Kansas City, MO
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Corpus Christi, TX
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State Farm Insurance
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Aug 10
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Lubbock, TX
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TX Convention & Visitors Bureau
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Aug 11
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Dallas, TX
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Oswego, NY
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Corpus Christi, TX
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Corpus Christi Hospitality Assoc.
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Sep 8
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San Antonio, TX
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Texas Credit Union League
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Sep 10
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DID YOU KNOW?
No other country in the world has as many immigrants, in total, as the United States has from Mexico alone, according to a 2009 Pew Hispanic Center fact sheet. In 2008, 12.7 million immigrants from Mexico resided in the U.S. Overall, 11% of everyone born in Mexico is currently living the U.S.
Nearly 31 million Hispanics in the U.S. self-identify as being of Mexican origin, representing two-thirds of all U.S. Hispanics, according to a 2010 Pew fact sheet. Hispanics of Mexican origin are not only the nation's largest Latino origin group, they are also its youngest with a median age of 25. Some 37% of all Hispanics of Mexican origin are foreign born.
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Univision Poll: US Hispanics mix hopes, strains
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Hispanics are eager to blend into American society while still maintaining their cultural identity, a paradox that reflects the complex beliefs of the nation's fastest-growing minority. Yet there are limits to assimilation — most don't expect the United States to elect a Latino president in the next 20 years.
An Associated Press-Univision poll of more than 1,500 Latinos uncovered several distinct trends. Hispanics worry more than most Americans about losing jobs and paying bills. They place a high importance on education and expect their children to go to college.
The poll, also sponsored by The Nielsen Company and Stanford University, showed that Hispanics are torn between hopes for tomorrow and daily doses of financial stress.
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World Cup final sets ratings record
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World Cup television viewership rose 41 percent over four years ago for English-language telecasts in the United States, with Spain's 1-0 overtime victory over the Netherlands setting a record for a men's soccer game.
The final game in Johannesburg, which gave the Spanish their first World Cup title, was seen by 15,545,000 viewers on ABC, according to fast national ratings. The previous high was 14,863,000 viewers for the United States' 2-1 overtime loss to Ghana in the second round on June 26.
An additional 8,821,000 million viewers watched Spanish-language coverage Sunday on Univision, according to Nielsen Media Research, bringing the total to nearly 24.4 million.
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Minority business growth outpacing others
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The number of minority and women-owned businesses grew faster than the overall increase between 2002 and 2007, the U.S. Census Bureau said Tuesday.
The data included in the Preliminary Estimate of Business Ownership by Gender, Ethnicity, Race and Veteran Status, 2007, shows the number of minority-owned businesses rose 45.6 percent during the five-year study period, while the number of women-owned businesses rose by 20.1 percent.
Overall, the number of U.S. businesses increased 18 percent to 27.1 million, the Census Bureau said.
The receipts of minority-owned businesses grew 55.6 percent to $1 trillion in the study period.
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A new ranking of the top 15 Hispanic markets in the U.S. has just been released by the research company Synovate. The ranking is included in the “2010 U.S. Diversity Markets Report” published by Synovate every two years. The report is a comprehensive guide to U.S. ethnic markets focusing on Hispanic, African-American and Asian-American consumers.
There are some notable changes between the new 2010 list versus the 2008 list:
- Houston became the third largest Hispanic market in the U.S., overtaking Miami
- Sacramento jumped from #13 to #11
- Denver overtook El Paso as #14
| Rank |
Market |
Latino Pop. |
% Latino |
| 1 |
Los Angeles |
8,106,800 |
43.80% |
| 2 |
New York |
4,588,100 |
20.60% |
| 3 |
Houston |
2,063,900 |
32.10% |
| 4 |
Miami |
2,033,600 |
45.00% |
| 5 |
Chicago |
1,985,100 |
19.20% |
| 6 |
Dallas-Ft. Worth |
1,846,900 |
25.70% |
| 7 |
San Francisco |
1,570,400 |
21.80% |
| 8 |
Phoenix |
1,455,200 |
27.40% |
| 9 |
San Antonio |
1,318,000 |
53.60% |
| 10 |
McAllen-Brownsville |
1,161,400 |
88.10% |
| 11 |
Sacramento |
1,060,800 |
23.90% |
| 12 |
Fresno/Visalia |
1,006,300 |
50.70% |
| 13 |
San Diego |
970,100 |
30.50% |
| 14 |
Denver |
812,800 |
19.60% |
| 15 |
El Paso |
777,900 |
78.10% |
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