American Airlines launched a national advertising campaign aimed at U.S. Hispanic travelers in an effort to increase American's business and to better serve the booming Latino population.

There has been quite a bit of chatter during the last year or so about mobile marketing to Hispanics. Most of this talk has revolved around the use of SMS-based campaigns targeting Hispanics. As the most popular mobile advertising vehicle in the general market, it has been the "bread and butter" of advertising forays into reaching Hispanics using mobile.