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Kelly just signed a book deal!
Wiley publishing, the nation’s premier publisher of professional and business books, has contracted Kelly to write “How to Market to People Who are Not Like You”.
Wiley came across Kelly’s speaking topic by the same name, loved the title and contacted her to ask if she’d ever thought about writing a book. A deal was struck and Kelly will have the manuscript completed by Labor Day.
Wiley will have the book published and on the shelves by late March or early April, 2011. The book will be available at all major book retailers (Borders, Barnes & Noble) as well as Amazon.com.
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About Us
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Awards & Accolades
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Our Portfolio
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Company Brochure
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West Chester, OH
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Meeting Planners Int.
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Mar 22
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Saratoga Spgs., NY
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Campus Stores Assoc.
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Apr 11
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Osage Beach, MO
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Missouri Bankers Assoc.
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Apr 22
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Addison, TX
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Kansas City, MO
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DID YOU KNOW?
Mexico is one of the largest silver producers in the world. Silver production is woven throughout Mexico’s history, but many people don’t realize its significance in the modern economy of the country. In fact, globally, Peru is the only country that mines more silver than Mexico.
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Minority births on track to outnumber white births
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Minorities make up nearly half the children born in the U.S., part of a historic trend in which minorities are expected to become the U.S. majority over the next 40 years.
In fact, demographers say this year could be the “tipping point” when the number of babies born to minorities outnumbers that of babies born to whites.
The numbers are growing because immigration to the U.S. has boosted the number of Hispanic women in their prime childbearing years. Minorities made up 48 percent of U.S. children born in 2008, the latest census estimates available, compared to 37 percent in 1990.
“Census projections suggest America may become a minority-majority country by the middle of the century. For America’s children, the future is now,” said Kenneth Johnson, a sociology professor at the University of New Hampshire who researched many of the racial trends in a paper being released Wednesday.
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New survey finds half of American advertisers don’t market to nation’s largest minority
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The 2010 U.S. Census is expected to find that Hispanics number more than 50 million in this country, and they command $1 trillion in buying power. Yet 50% of U.S. advertisers, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts. The field is wide open for companies that recognize the incredible power of Hispanics as a driver of their businesses.
That’s the key finding of a new Hispanic marketing trends survey commissioned by Los Angeles-based Hispanic advertising agency Orci sent to 9,300 senior marketers at Fortune 1000 companies.
The survey, conducted via email in February of 2010, was designed to offer a broad and deep look at advertisers’ strategy, spending plans and viewpoints of the U.S. Hispanic market. Respondents included senior marketing and advertising executives of B2B, consumer, small, medium and large Fortune 1000 businesses across the country.
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Latino immigrants help keep Catholic Church dominant U.S. religion
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New arrivals from Spanish-speaking countries have helped the Catholic Church maintain its status as the dominant religion in the U.S., according to a new Trinity College report slated to be released today.
In fact, the report said, without the influx of 9 million Latino Catholics from 1990 to 2008, the denomination would have lost ground.
But the influx of immigrants masks another trend documented by the study: The longer Latinos live in the U.S., the less likely they are to identify themselves as Catholic.
“As they spend more time in the United States, they have so many other options,” said Ariela Keysar, a Trinity demographer who worked on the report with sociologist Barry A. Kosmin and Juhem Navarro-Rivera, a doctoral candidate at the University of Connecticut.
“They are able to pick and choose from faiths that are different than the one they grew up with,” Keysar said.
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I love these colorful, woven bracelets! Their colors and designs are so beautiful, I can’t help but bring several back for friends and family every time I visit Mexico.
The woven bracelets are part of a tradition of jewelry-making in Mexican culture. These intricately woven items are not only symbols of friendship, but are a part of Mexican traditions like Cinco de Mayo.
Made in bright colors and with a variety of threading materials, these bracelets can be hand-crafted in just a few steps. These bracelets are ideal as friendship bracelets, or as a stylish gift for a family member.
-Elia Delgado
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