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If you’re drinking a soft drink or a can of beer as you read this, chances are the can is made by Ball Corporation, the leading global manufacturer of metal, aluminum and plastic containers for beverages and food. Ball has hired McDonald Marketing for a special Hispanic consumer research project.
They want to know what Hispanic consumers like, want, expect and need from their food and beverage packaging. McDonald Marketing will be conducting focus groups and in-home interviews among Hispanics to learn what they already buy and what they wish was available.
The results of the research will be shared with Ball’s clients and customers at their annual information symposium in July.
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About Us
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Company Brochure
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Awards & Accolades
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Our Portfolio
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San Antonio, TX
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Farm Credit Bank of Texas
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May 20
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Seattle, WA
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Tucson, AZ
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ACS Healthcare Solutions
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May 25
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Birmingham, AL
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Farm Credit Bank of Texas
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May 28
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Austin, TX
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Farm Credit Bank of Texas
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June 2
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Las Vegas, NV
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The Members Group
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June 16
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Austin, TX
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Farm Credit Bank of Texas
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June 17
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Did You Know?
Overlooked in the Arizona immigration controversy is the fact that the vast majority of Arizona Hispanics under age 18 are, in fact, U.S. citizens.
An analysis of Census data by the University of New Hampshire shows that about 90% of Arizona Hispanics under age 18 are U.S. citizens. Hispanics are the fastest growing demographic in Arizona and the U.S., with a majority of the growth accounted for by births of new American citizens.
Hispanics make up roughly a third of Arizona’s 6.6 million people, according to the Census Bureau.
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Work Force Fueled by Highly Skilled Immigrants
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After a career as a corporate executive with her name in brass on the office door, Amparo Kollman-Moore, an immigrant from Colombia, likes to drive a Jaguar and shop at Saks. “It was a good life,” she said, “a really good ride.”
As a member of this city’s economic elite, Ms. Kollman-Moore is not unusual among immigrants who live in St. Louis. According to a new analysis of census data, more than half of the working immigrants in this metropolitan area hold higher-paying white-collar jobs — as professionals, technicians or administrators — rather than lower-paying blue-collar and service jobs.
Among American cities, St. Louis is not an exception, the data show. In 14 of the 25 largest metropolitan areas, including Boston, New York and San Francisco, more immigrants are employed in white-collar occupations than in lower-wage work like construction, manufacturing or cleaning.
The data belie a common perception in the nation’s hard-fought debate over immigration — articulated by lawmakers, pundits and advocates on all sides of the issue — that the surge in immigration in the last two decades has overwhelmed the United States with low-wage foreign laborers.
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Ace Hardware Opens Door To 'La Ferreteria'
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Among the general market, Ace Hardware is a well-known brand. But a bit surprisingly, the brand isn't so well-known among Hispanics. With that in mind, the 85-year-old company is using its first Hispanic-centric marketing campaign to introduce the brand to the nearly 50 million members of the Hispanic market.
The effort, which includes television and radio commercials, links Ace Hardware to the Spanish term "La Ferreteria," (hardware store) which is a center of the community for many Latin countries.
The national campaign, which will run through the spring on Telemundo and Univision, comes after two years of test market campaigns in Denver, Chicago and Sacramento, Calif. While those campaigns -- which simply translated general market commercials into Spanish -- were successful, the agency and company found Ace needed to do more in the way of introducing itself to the community at large.
“In the test markets, we were translating general market spots, and we found we needed to be more relevant,” says Jose Gonzalez, a partner at Hispanic marketing agency Revolucion. “When we started talking about the hardware store [to Hispanic consumers], it was a place in the community that they could go to, where someone was always helpful to them,” Gonzalez tells Marketing Daily. “In the big box [hardware stores], they can’t find help. It’s too big; they’re walking around for a long time. In the Ace store, there’s always someone there to help.” More
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Most Popular Soccer Team in the U.S.: Mexico?
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In late 1993, buoyed by having qualified for the World Cup in the United States the next year, Mexico stepped outside its usual sites — Los Angeles, Chicago, Dallas and New York — to play an exhibition game in San Diego.
Promoters, who had never attracted more than 20,000 fans to a soccer game unaccompanied by a concert, would have been thrilled to hit that mark on a midweek night game against China.
But when the game arrived, they were overwhelmed. Traffic heading north from the border on Interstate 805 was backed up for miles, and as kickoff approached, people began to park on the side of the road. They walked down embankments and through a creek and dashed across streets to reach Jack Murphy Stadium. Once there, long lines snaked from ticket windows.
When the crowd finally settled in, shortly after halftime, nearly 50,000 people filled the stadium. More
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One of my favorite things in the world is “mole poblano”, (pronounced “mó–lay”) which is a traditional Mexican sauce that is thick, bitter and somewhat sweet. I grew up in Mexico City, but my father’s family is from the state of Puebla, where the sauce originated. I was able to feast on this dish any time we visited our relatives. They would make this delicious meal from scratch as if they were whipping up something simple!
Little did I know that preparing mole is very time consuming, labor intensive and requires about 30 ingredients. Some mole recipes contain 10 different varieties of chiles alone, so don’t be fooled by the sweet smell a mole emanates because it can be spicy.
I learned to eat my mole with turkey, the Puebla way, but chicken is also a very common way to savor this wonderful sauce. It can be paired with white or Mexican rice (which I like the best) and sprinkled with ajonjolí (sesame). The presentation and aroma of this dish will attract anyone’s appetite. Be sure and try mole the next time you are in an authentic Mexican restaurant – you won’t be disappointed! me!
- Ana Laura Garcia
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