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Ft. Worth based EECU, a community-based credit union with more than 100,000 members, has selected McDonald Marketing to launch their Mobile Banking and E-Deposit campaign.
The agency competed against three other firms for the launch assignment, which includes strategy development, media placement and creative. More
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Our Portfolio
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Our White Papers
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Awards & Accolades
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Company Brochure
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Houston, TX
Woodlands Financial Services
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Las Vegas, NV
AutoTrader Latino
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Reno, NV
Western Fairs Association
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Austin, TX
Texas Medical Association
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DID YOU KNOW?
For many marketers, Hispanics are their growth segment. That's why Walmart, a major marketer to Latinos, is pressuring its suppliers, such as GE, to develop their own Hispanic-marketing strategies. Johnson & Johnson says it will spend more on Hispanic marketing in 2009, adding brands that have never advertised to that segment before.
And whole categories, such as pharmaceutical, are assigning brands to Hispanic agencies for the first time. Even hard-hit sectors such as magazines can succeed in a tough economy if they target the fastest-growing Hispanic segments. Meredith's Spanish-language magazine for new parents, Ser Padres, enjoyed meteoric growth in 2008, with ad dollars up 122.6% through September 2008, according to Publishers Information Bureau figures.
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Rising NFL Viewership Signals Cultural Shift For Hispanics
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It's Monday night, at the St. Petersburg Ale House, and at the bend of the bar by the front are Nicole Correa and Diana Nieves-Oake. They're watching Monday Night Football on some of the roughly three dozen flat screens spread around this place on Martin Luther King Street N.
Nicole is 41. Her parents are Cuban, but she was born in Connecticut and now she lives in St. Petersburg. She's a Bucs fan.
Diana is 37. She has a Puerto Rican dad and a Panamanian mom, and she lived in Seattle before she moved here. She's a Seahawks fan.
They're loud-cheering, score-checking, motorcycle-riding, double-tall-Captain-and-Coke-drinking football fans. More
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The NBA Launches Its First Major Push For Hispanic Audiences
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The pro sports league that was the first to realize the importance of establishing a global presence is finally addressing a key component of its fan base at home.
The National Basketball Association today launches a season-long, $7 million to $10 million ad campaign aimed at the growing Hispanic market, which the league said accounts for 15% of its total U.S. fan base of 120 million fans.
The NBA has reached out to the Hispanic community before through a number of initiatives, but this is the league's first multiplatform Hispanic marketing campaign, putting it years behind its counterparts at the National Football League, Major League Baseball and Major League Soccer in terms of a dedicated effort toward Hispanics. More
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Leagues Make Pitch To Hispanics
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Thousands of Hispanic fans wearing bright yellow T-shirts and waving Colombian flags crowded Homestead Miami Speedway Nov. 22 to root for Juan Pablo Montoya in Nascar's final race of the season.
The Colombian driver finished 38th after a wreck, but helped pull in the largest proportion of first-time fans ever recorded at the racetrack: 55% compared with the usual 20%, according to Curtis Gray, president of the speedway, which keeps a database of attendees.
"We've never seen anything like that before," Mr. Gray said.
Major U.S. sports, from car racing to football, are stepping up their efforts to draw Hispanic fans, in the belief that the rapidly growing group will drive sports businesses -- and fill enormous new stadiums -- in the years to come. More
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Our Favorite Things
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I love the arts and crafts of Mexico. They’re colorful, bold and often whimsical. And among my very favorites are the hand-woven rugs created by the Zapotec of southern Mexico.
My favorite rug is hanging in the lobby of our office here in Dallas. I bought it the first time I went to the state of Oaxaca. It was an extraordinary experience to meet the weaver (whose living room was also his studio) and to spend time watching him work.
These world-renowned artisans begin by spinning raw wool into yarn, then hand-dying it using techniques dating back thousands of years. They achieve striking colors using natural dyes – deep, rich blues come from indigo leaves, vivid yellows from rock moss, brilliant reds from insect larvae and many, many others. An extra benefit, this rainbow of natural colors resists fading; the colors are actually much longer lasting than those produced by modern synthetic dyes.
After the dye-lots have dried against adobe walls, the weaving begins. In villages throughout the region, patterns of incredible complexity and subtle harmony are woven on hand looms. Entire families – parents, grandparent, sons and daughters – all quietly at work. The work is painstaking – creating a single rug can require several weeks.
The results are stunning, as collectors the world over will attest. But for the full experience, make your way to the villages of Oaxaca, Mexico where the weaving legacy of the Zapotecs still lives today.
-John Barry
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