October 2009

¿Qué Pasa?

¿Sabías Qué...?
Did You Know?
 
White House

The White House now Tweets in Spanish.
 
@LaCasaBlanca is now the official Spanish Twitter account of the White House. All tweets are in Spanish with different content specifically targeted to the Hispanic community. 
 
 
Source: http://twitter.com/WhiteHouse
Where's Kelly?
 
Upcoming Professional Speaking Engagements
 
Kelly McDonald 
  
Oct. 24 - New Orleans, LA
American Association of Blood Banks
 
Oct. 30 - Kansas City, MO
Lathrop & Gage LLP
 
Nov. 1 & 2 - Nashville, TN
Digital Dealer Conference
 
Nov. 4 - Galveston, TX
Texas Credit Union League
 
Nov. 5 - Dallas, TX
North Texas Relocation Professionals
 
Nov. 6 - Dallas, TX
DFW Realtors 
 
Dec. 9 - Houston, TX
Woodlands Financial Services
 
 
To see Kelly speak in person, call us at
214-880-1717
and we can arrange to have you sit in on one of her sessions.
Find Out More About
McDonald Marketing 
 
MM Website 

Kelly's speaking video

 
Request White Papers  
Join our Mailing List  
 
New U.S. Census to Reveal Major Shift: No More Joe Consumer
 Us census map
The 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.
 
"The concept of an 'average American' is gone, probably forever," demographics expert Peter Francese writes in 2010 America, a new Ad Age white paper. "The average American has been replaced by a complex, multidimensional society that defies simplistic labeling." (more...)
 
Hispanics help propel the Texas economy
 texas
Hispanic households contributed more than $171 billion to the Texas economy in 2008, and their annual buying power is expected to rise to nearly $252 billion by 2013 - a 47 percent increase in just five years, according to a study by the Selig Center for Economic Growth at the University of Georgia. (more...)
 
north carolinaNorth Carolina's booming Latino population fuels economic growth
 
When Peoples Bancorp of North Carolina noticed explosive growth in the state's Hispanic population - now nearly 600,000 strong and 7 percent of the state's residents - it saw an opportunity. (more...)
What's New At McDonald Marketing
 
 
Our Favorite Things... 
 
Horchata
 
 Horchata 
 
Horchata, pronounced "or-CHA-tah", is a delicious drink made of rice milk, sugar, nutmeg and cinnamon. It is a sweet beverage that was introduced to Spain by the Moors. The original Spanish version is made with ground tiger nuts and is especially popular in Valencia. In Latin America, where the tiger nut is not commonly available, pulverized rice is used. It's a great balance to spicy foods.
 
In Mexico, horchata is one of the most common aguas frescas and is ladled from large glass jars set in ice.  Here in Dallas, my friends and I have had spirited debates over which Mexican restaurants have the best horchata. One thing that is always consistent at the Mexican restaurants is that there are no free refills on horchata!  I think the restaurant owners know that if there were free refills, we'd stay all day and drink all the horchata.
 
 
Here's an easy recipe for horchata:
 
1 cup uncooked, white long-grain rice
5 cups water
1/2 cup milk
1/2 tablespoon vanilla extract
1/2 tablespoon ground cinnamon
2/3 cup white sugar
 
1. Pour the rice and water into the bowl of a blender; blend until the rice just begins to break up, about 1 minute. Let rice and water stand at room temperature for a minimum of 3 hours.
 

2. Strain the rice water into a pitcher and discard the rice. Stir the milk, vanilla, cinnamon, and sugar into the rice water. Chill and stir before serving over ice.
 
 
 
- Mary Longoria
 
 
McDonald Marketing | 2909 Cole Avenue | Suite 115 | Dallas | TX | 75204