Kelly McDonald

 Check out our November 2019 Newsletter

For every ad featuring strong women and girls, there’s the inexplicable product that was marketed specifically to women—but didn’t have to be. From household cleaners to snacks, some brands are creating unnecessarily gendered versions of products and often charging wom...

It appears as though people want more brands to channel their inner Ellen DeGeneres.

According to a study conducted by creative agency DNA Seattle that surveyed 2,000 Americans, 54% of respondents agree on some level that brands should help build common ground and avoid...

In a viral audio clip on TikTok, a white-haired man in a baseball cap and polo shirt declares, “The millennials and Generation Z have the Peter Pan syndrome, they don’t ever want to grow up.”

Thousands of teens have responded through remixed reaction videos and art proj...

 Check out our October 2019 Newsletter

Since the U.S. Supreme Court has settled the debate around the inclusion of the citizenship question in the upcoming 2020 census, the business community can once again focus on what truly matters: the rich data it will provide to all of us, and how to apply the new lea...

A child opens a box. He starts jumping and screaming with joy—not an unusual sound in the halls of Mattel’s headquarters where researchers test new toys. But this particular toy is a doll, and it’s rare for parents to bring boys into these research groups to play with...

When Caitlyn Isham got her pet pig, Porkchop, six years ago, her large family had just welcomed three stair-step newborns.

“I had nephews born in May, June, and July,” said Isham, a 37-year-old Wicker Park resident.

“I got Porkchop later in the fall and said, ‘Here’s my...

 Check out our September 2019 Newsletter

We’re all used to personalized advertising in the age of the internet. Known as “identity marketing,” this brave new world of selling means we are shown only advertisements considered likely to appeal to us. Whether it’s Amazon recommending a new book, Netflix suggesti...