Advertisers Were Slow to Embrace the Web, and They're Doing it Again with Podcasts

Audio has audience, growth and solid ad standards, so where's the investment? There are some striking similarities between the internet 20 years ago and podcasting today. In 1997, there were 70 million internet users worldwide. Today, there are 67 million monthly podcast listeners. In 1997, $906 million was spent on internet advertising. Today, $243 million is spent on podcast advertising, which is expected to double by 2020. What ties these parallel storylines together? Measurement. The internet as it was and podcasting as it is have met similar crossroads. Both mediums grew at an unexpected, if not unprecedented pace, and where there’s an audience, there’s a buck to be made. Advertisers so

Millennials Defined as People Born Between 1981 and 1996, Pew Decides

The term "Millennial" gets thrown around so much in various studies, articles and general discussion that it's understandable if you thought the term had an agreed-upon definition. But the definition of Millennial largely depends on whom you are talking to. For example, the Pew Research Center — which has used cutoffs for Millennials ranging from 1992 to 1999 — never had an official definition for Millennial until recently when it declared that from here on it will define Millennials as people born between 1981 and 1996. "Pew Research Center has been studying the Millennial generation for more than a decade," said Michael Dimock, president of the non-partisan, non-advocacy research giant. "B

Johnnie Walker Unveils Jane Walker Logo for Women's History Month

If shopping for whisky in March, you may notice that bottle of Johnnie Walker looks a bit different: It has a woman on it. This month, the iconic brand unveiled Jane Walker, the first-ever female iteration of the brand’s Striding Man logo. Jane will make her debut on a limited-edition bottle of Johnnie Walker Black Label this month in celebration of Women’s History Month. “Important conversations about gender continue to be at the forefront of culture and we strongly believe there is no better time than now to introduce our Jane Walker icon and contribute to pioneering organizations that share our mission,” Stephanie Jacoby, vice president of Johnnie Walker, said in a statement. “We are prou

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