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Millennials are Killing Countless Industries — but the Fed says it's Mostly Just Because They&#3

Millennials have been blamed for killing plenty of industries. But according to a Federal Reserve study, it's not their fault. "Millennials, long presumed to have less interest in the nonstop consumption of goods that underpins the American economy, might not be that different after all, a new study from the Federal Reserve says," Bloomberg's Luke Kawa and Jeremy Herron reported. They added: "Their spending habits are a lot like the generations that came before them, they just have less money at this point in their lives, the Fed study found. The group born between 1981 and 1997 has fallen behind because many of them came of age during the financial crisis." Differences in spending between m

5 Social Media Trends Hootsuite Sees Taking Hold in 2019

Hootsuite says 2018’s challenges spawn 2019’s opportunities. Hootsuite Chief marketing officer Penny Wilson shares what she and Hootsuite see in the cards for 2019. “In many ways, 2018 was a tumultuous year for brands, marketers and customer experience leaders,” Wilson said. “Concerns around fake news and data privacy led individuals to question their trust in politicians, media outlets, social networks and businesses alike. Those same concerns extended to how brands forge relationships with customers and the data they use to do so.” She continued, “The slowdown in organic reach on social required that marketers dive deeper into paid strategies to get their messages across. And the constant

Burger King Offers a Whopper of a Deal with a McDonald's Catch

The home of the Whopper's latest marketing stunt sends Burger King's fans into enemy territory. The burger chain is pushing people to download its app (or use it, if they are among the millions who already have it) by offering a one-cent Whopper. The catch: Patrons have to place the order on the app while they're inside or nearby a McDonald's. The app will then direct them to the nearest Burger King to redeem the offer. BK says FCB New York approached it with the premise about a year ago. "We love ideas that when the idea gets to us we say 'how the heck are we going to pull this off?'" said Marcelo Pascoa, BK's global head of brand marketing. Seemingly every restaurant chain has an app these

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