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Netflix reaches peak cynicism with ‘Bird Box,’ ‘Bandersnatch': Making Movies in the Age of Big D

According to Netflix, I enjoy watching TV Dramas Based on Books, 20th Century Period Pieces, Absurd TV Comedies, Independent Hidden Gems, Foreign Action & Adventure, Cerebral Adult Animation, Steamy Thrillers(!) and something called Get Off My Lawn, which has no description but mostly contains specials by older male stand-up comedians, Clint Eastwood movies and war documentaries. That's based on the lists of categorized suggestions that appear on the homepage or app when I log in. All of it checks out. I do tend to enjoy these types of programming, although I've never sat down on the couch and actively thought, "I feel like watching a TV drama based on a book tonight, or perhaps a period pie

How to Improve Your Facebook Ads Relevance Score: 7 Methods That Work

Want to raise your Facebook ads relevance score? Do you know what an ad relevance score is? Wondering how to create Facebook ads that drive positive engagement and social proof? Discover seven ways to quickly and significantly lift your Facebook ads relevance score. Plus a bonus Tip! What Is the Facebook Ads Relevance Score? Facebook’s relevance score is a rating on a scale of 1-10 that demonstrates how well your Facebook ad is being received by your target audience. Once an ad has received 500 impressions, Facebook will generate a relevance score for it, with 10 being the highest. Your ad’s relevance score is a significant predictor of Facebook advertising success. Ads with low relevance s

3 Multicultural Marketing Trends Heralded By 'Spiderman: Into the Spider-Verse'

2018 was an incredible year for multicultural representation in Hollywood. From “Black Panther” to “Crazy Rich Asians,” these movies have shown that great stories can be told from a diverse perspective with diverse casts and break box office records at the same time. It was fitting that the year concluded with one of the best films I have seen in a while, “Spider-Man: Into the Spider-Verse.” This incredibly creative animated superhero film has shattered creative barriers, broken box office records, scored a near perfect 10 on Rotten Tomatoes, all while pointing to what I think are three key trends that marketers should pay attention to in 2019. Miles Morales, the lead character, is the new A

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