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Hispanic American Households will Outspend White Households in Their Lifetimes, Making $2.5 Million

Marketing company Claritas, has released the third report in its New American Mainstream series, The Hispanic American Market Report. The report offers marketers unique insights into how to appeal to Hispanic American consumers, one of the nation’s fastest-growing multicultural subsets. Now the second-largest demographic group in the United States, Hispanic Americans represent 19.5 percent of the U.S. population. With more than 64 million members, Hispanic Americans are also the country’s second fastest-growing population segment, with 83 percent growth since 2000. Currently there are more than 133.2 million multicultural Americans, and Hispanics account for 37.5 percent of the total multicu

Dove, Girlgaze Create World’s Biggest Archive of Photos Made by Women

Dissatisfied by the unrealistic and homogenous way the media and advertising represent women, photography platform Girlgaze has teamed up with Dove to launch #ShowUs - a library of 5,000 images of women by women, which have been made instantly available to Getty Images, where brands can license, view and use them in forthcoming work. "When there’s more diversity behind the lens, there is more diversity in front of it,” says Girlgaze founder, Amanda de Cadanet. In one of the biggest studies of its kind, Dove discovered that 7 in 10 women feel pressured to reach an unrealistic beauty standard due to the consistent barrage of beauty stereotypes they see in advertising and the media. “Our resear

Burger King Faces Backlash after Linking ad Campaign to Mental Health, Showing the Risks of Cause-Ba

Burger King launched a new mental health awareness campaign complete with mood-themed “Real Meals.” While some have applauded the campaign for helping raise awareness around mental illness, others have criticized it for seeming to make light of mental health issues. Timed to Mental Health Awareness Month in May, Burger King’s “Real Meals” include the Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F---) Meal, and are available only in select restaurants in a few cities. The campaign also includes an video spot on YouTube showing a montage of people in various emotional states, using the line: “No one is happy all the time. And that’s OK.” The company said it partnered with Mental He

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