Here’s more evidence of the popularity of “micro-trips”: according to a new survey by Allianz Global Assistance, the majority (57%) of Americans did not take a leisure trip longer than four nights in the last year. What’s more, nearly three-quarters (72%) of Millennials took at least one micro-trip – defined in the Allianz survey as a trip lasting fewer than five nights – as compared to 69 percent of Gen Xers and 60 percent of Baby Boomers. Allianz based its report on an Ipsos poll of a sample of 1,005 Americans from the Ipsos I-Say panel, who were interviewed May 1 and 2. According to the Allianz report, for many Americans, these micro-trips are replacing the traditional week-long vacation.
The largest podcasting companies in the United States reported combined revenues of $345 million last year, while the total market estimate for the industry reached an all-time high of $479 million, according to the Podcast Revenue Report released this week. The annual report, which has been jointly compiled by the Interactive Advertising Bureau and PwC since 2016, shows that both reported and estimated advertising revenues have increased year-over-year by 34 and 53 percent, respectively, between 2017 and 2018. Based on current trends and market sizing, the report forecasts that podcast ad revenue will continue to grow by 42 percent in 2019, bringing it to an estimated year-end total of $679
It’s officially Pride Month. And this year, June 28 marks the 50th anniversary of the Greenwich Village Stonewall riots, which determinedly gave rise to the gay liberation movement and the first-ever Gay Pride marches in U.S. history that followed a year later. Sure, much progress has been made since then, and what were once Pride marches are now Pride parades. But the fight for LGBTQ+ equal rights is so very far from over. And this is where it gets complicated for brands looking to align their marketing efforts to Pride Month—is there a line where a brand’s support for the LGBTQ+ community crosses into pandering? Last August, Hornet and Kantar published a study that revealed the LGBTQ+ mark