Here's How Instagram's New Explore Ads Will Work

Facebook is opening Instagram’s Explore section to advertisers for the first time as it looks to follow the gradual migration of user activity away from personal news and photo feeds towards other areas of the social networks. Last week, Instagram, which Facebook owns, announced it would roll ads into the Explore page over the coming months. Explore features algorithmically generated stream of 24-hour video Stories, IGTV shows, celebrity-influencer posts and publishers, designed to expose Instagram users to accounts they may not currently follow. “This is an opportunity to be part of what’s culturally relevant and trending while reaching new audiences who are looking to discover something ne

Why 1,800 Square Feet Might Be the Secret to Marital Bliss

As anyone who has looked for a new home or watched a marathon of Property Brothers can tell you, shopping for a new home can be stressful. You have to decide on budget, location, floor plan, and if you have the money for renovations. Another topic to add to the real-estate shopping list? Square footage. Space isn’t just a design or budget issue, though. According to a new study, it can also be the secret to marital bliss. And the amount of space needed for bliss varies by generation. For a new study conducted by the lighting brand Sofary, researchers surveyed over 900 couples and grilled them about the details of living with their significant other. They found that the difference between a h

Where America's Diversity is Increasing the Fastest

America is becoming more racially and ethnically diverse, on its way to becoming majority non-white in 2045 — but some parts of the country are changing more rapidly than the rest. Why it matters: That's worth remembering as we celebrate our country's independence at a time of accelerating changes and political upheaval. The counties seeing the greatest relative increase in racial and ethnic diversity are among the least diverse places in the country — particularly in the Midwest. How we made this: Using Census data, we calculated a diversity index for every county in the United States going back to 2009. Each number represents the probability that two people chosen at random will be of a di

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