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Photorealistic CGI Product Placement Ads Could Soon Invade Your Favorite Movies

We’re all used to personalized advertising in the age of the internet. Known as “identity marketing,” this brave new world of selling means we are shown only advertisements considered likely to appeal to us. Whether it’s Amazon recommending a new book, Netflix suggesting a particular movie, or Google selling us on a certain holiday after something we mentioned in an email, advertisers draw on information about individuals and use this to decide whether to bother targeting us with a particular ad. You know the one place this doesn’t apply? Movies and TV. No, I’m not referring to the ads that play during commercial breaks; I’m talking about the ads that appear inside the content itself. Called

Hotel Giant Goes Green: Marriott Banning Small Plastic Shampoo Bottles by 2020

It could be lights out for tiny toiletries. Marriott International, the world’s largest hotel chain, said Wednesday it will eliminate small plastic bottles of shampoo, conditioner and bath gel from its hotel rooms worldwide by December 2020. They’ll be replaced with larger bottles or wall-mounted dispensers, depending on the hotel. The move follows a similar announcement last month by IHG, which owns Holiday Inn, Kimpton and other brands. IHG said it will eliminate about 200 million tiny bottles each year by 2021. Last year, Walt Disney Co. said it would replace small plastic shampoo bottles at its resorts and on its cruise ships. Many smaller companies, like the five Soneva Resorts in Thail

America is Running out of White Claw Hard Seltzer

White Claw is a victim of its own success: The hard seltzer brand confirmed a nationwide shortage in the United States, sparked by the drink's rising popularity. "We are working around the clock to increase supply given the rapid growth in consumer demand," Sanjiv Gajiwala, White Claw's senior vice president of marketing, told CNN Business. "White Claw has accelerated faster than anyone could have predicted." The company didn't specify when stock will return to normal, but Gajiwala said it has been "allocating product to our distributor partners to keep all markets in stock the best we can and will continue to do so until we get back to our normal safety stock position." White Claw has blown

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