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No Crystal Ball Needed—A Sneak Preview Into What The 2020 Census Will Reveal

Since the U.S. Supreme Court has settled the debate around the inclusion of the citizenship question in the upcoming 2020 census, the business community can once again focus on what truly matters: the rich data it will provide to all of us, and how to apply the new learnings that this data will unlock. However, very few marketers know that you don’t need to wait every ten years to access some of the data the census covers thanks to the American Community Survey (ACS). The ACS is an annual survey managed by the census team of more than 3.5 million households, which covers the entire country. It provides all of us with estimates on the population’s age, income, and race, among other relevant d

'A Doll For Everyone': Meet Mattel's Gender-Neutral Doll

A child opens a box. He starts jumping and screaming with joy—not an unusual sound in the halls of Mattel’s headquarters where researchers test new toys. But this particular toy is a doll, and it’s rare for parents to bring boys into these research groups to play with dolls. It’s rarer still for a boy to immediately attach himself to one the way Shi’a just did. An 8-year-old who considers himself gender fluid and whose favorite color is black one week, pink the next, Shi’a sometimes plays with his younger sister’s dolls at home, but they’re “girly, princess stuff,” he says dismissively. This doll, with its prepubescent body and childish features, looks more like him, right down to the wave o

Millennials and Their Pets: ‘I Treat Him Like my Child’

When Caitlyn Isham got her pet pig, Porkchop, six years ago, her large family had just welcomed three stair-step newborns. “I had nephews born in May, June, and July,” said Isham, a 37-year-old Wicker Park resident. “I got Porkchop later in the fall and said, ‘Here’s my contribution to the family.’” With 14 nieces and nephews, Isham said she’s “not short on the baby aspect.” And much like her siblings, she’s a devoted, caring parent — her child just has hooves. Porkchop snuggles in bed with Isham at night; Isham makes sure his diet is top-notch; she’s on top of his veterinarian visits; Porkchop has his own room in the apartment (Isham’s old walk-in closet, which she converted); he has ample

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