5 Brands That Are Getting It Right With Gen Z
Members of Generation Z — those born in 1997 or later — are young, but they know what they want. Unlike their Generation X parents — the children of the mid-1960s through about 1980 — who valued status, name brands and luxury items, Gen Z members prioritize doing business with companies that have a commitment to social justice, the environment, mental health and other causes. They also want to spend their money on goods and services that are “unique, ethical and unlimited.” S