March 16th, 2010 - New Survey Finds American Advertisers Acknowledge Hispanics’ Impact on U.S. Culture but Half Don’t Market to Nation’s Largest Minority
A Golden Opportunity for Companies to Engage Latinos as a Driver of Business
LOS ANGELES, March 4 /PRNewswire/ — The 2010 U.S. Census is expected to find that Hispanics number more than 50 million in this country, and they command $1 trillion in buying power. Yet 50% of U.S. advertisers, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts. (more…)
March 16th, 2010 - Latino Immigrants Help Keep Catholic Church Dominant U.S. Religion
New arrivals from Spanish-speaking countries have helped the Catholic Church maintain its status as the dominant religion in the U.S., according to a new Trinity College report slated to be released today.
In fact, the report said, without the influx of 9 million Latino Catholics from 1990 to 2008, the denomination would have lost ground.
But the influx of immigrants masks another trend documented by the study: The longer Latinos live in the U.S., the less likely they are to identify themselves as Catholic. (more…)
March 16th, 2010 - Minority births on track to outnumber white births
WASHINGTON – Minorities make up nearly half the children born in the U.S., part of a historic trend in which minorities are expected to become the U.S. majority over the next 40 years.
In fact, demographers say this year could be the “tipping point” when the number of babies born to minorities outnumbers that of babies born to whites. (more…)
February 23rd, 2010 - Quepasa.com Gains 1.4 Million New Users in January
Fastest Growing Online Social Community for Latinos Now Boasts Total Membership of 9 Million Subscribers
Quepasa Corporation (OTCBB: QPSA), owner of Quepasa.com, an online social network targeting the Latino community, today announced that the website gained 1.4 million new registered users during the month of January. This represents an increase of 17% over the number of new subscribers who signed up during the previous month, and propels Quepasa.com’s total membership from 7.6 million in December to 9 million today — an overall gain of 18%. (more…)
February 23rd, 2010 - U.S. colleges court Hispanic families using español
For some Hispanic students, navigating the college application process can be a double-whammy: Balancing high school coursework with essays and interviews, and then translating the whole system for their parents, who don’t speak English.
Some venerable East Coast universities are trying to ease that burden — and tap the booming pool of Hispanic students — by offering Spanish translations of their admissions and financial aid material. (more…)
February 23rd, 2010 - Boy Scouts launching initiative to attract Latino youngsters
In an era of instant text messages, eye-popping video games and constant soccer practice, can an outfit touting the merits of woodcraft, civic virtue and campfire sing-alongs attract today’s seen-it-all kid?
Specifically, a Latino kid who might be wrestling with questions of how and where to fit in?
The Boy Scouts of America is preparing to find out.
On the cusp of its 100th anniversary — and in the face of daunting membership declines — the organization is launching a campaign to recruit Latino youth. Denver is part of a national pilot program. (more…)
January 8th, 2010 - America’s Census and Business, A Count That Counts
This year’s tally of America will help shape corporate strategy for a decade
THIS week 13 vehicles embarked on an 800-stop tour across America, which will include visits to popular events such as Mardi Gras in New Orleans and the Super Bowl, to be held in Miami in February. The product they are promoting is an esoteric one: America’s census, a physical tally of everyone living in the country which takes places every 10 years, as stipulated by the constitution. (more…)
January 8th, 2010 - Latinos Online, 2006-2008: Narrowing the Gap
From 2006 to 2008, internet use among Latino adults rose by 10 percentage points, from 54% to 64%. In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period. Though Latinos continue to lag behind whites, the gap in internet use has shrunk considerably. (more…)
January 8th, 2010 - Comcast is Expanding Its Ethnic Programming
Comcast Corp. is targeting Spanish speakers and immigrants with about 140 new ethnic TV channels, a major move into that market for the cable giant.
The company says it wants to compete with satellite providers DirecTV and Dish Network for ethnic viewers looking for programming in their native languages or from their home countries. (more…)
December 15th, 2009 - Between Two Worlds: How Young Latinos Come of Age in America
A new survey from the Pew Hispanic Center provides a close-up look at the lives of Latino youths in America. “The melting pot is dead. Long live the salad bowl,” the report concludes.
Hispanics are the largest and youngest minority group in the United States. One- in-five schoolchildren is Hispanic. One-in-four newborns is Hispanic. Never before in this country’s history has a minority ethnic group made up so large a share of the youngest Americans. By force of numbers alone, the kinds of adults these young Latinos become will help shape the kind of society America becomes in the 21st century. (more…)
December 15th, 2009 - Economic Downturn Impacts Hispanic Spending Less Than Expected
Hispanics normally represent an opportunity for business growth — that has proven true in some sectors while impacting others significantly. The “Great Recession” really took hold in 2009 after threatening in ‘07 and sinking in during ‘08. We all are hopeful that ‘10 begins an extended recovery.
Noticeable but not very significant decreases in spending by Hispanic households were felt in consumables such as (more…)
December 15th, 2009 - YouTube gets Hispanic shows in Univision deal
Spanish-language media company Univision Communications Inc said on Monday it has reached an agreement to feature short and full-length programs on Google Inc’s online video site YouTube.
The revenue-sharing agreement covers new and archive Hispanic programing, including shows from Univision Communications’ Univision, TeleFutura and Galavision networks.
The revenue will be generated by advertising featured around the programing. Executives said that Univision will receive the majority of the revenue but declined to give further financial details. (more…)
November 30th, 2009 - Rising NFL viewership signals cultural shift for Hispanics
It’s Monday night, at the St. Petersburg Ale House, and at the bend of the bar by the front are Nicole Correa and Diana Nieves-Oake. They’re watching Monday Night Football on some of the roughly three dozen flat screens spread around this place on Martin Luther King Street N.
Nicole is 41. Her parents are Cuban, but she was born in Connecticut and now she lives in St. Petersburg. She’s a Bucs fan.
Diana is 37. She has a Puerto Rican dad and a Panamanian mom, and she lived in Seattle before she moved here. She’s a Seahawks fan. (more…)
November 30th, 2009 - NBA Launches Hispanic Push
The pro sports league that was the first to realize the importance of establishing a global presence is finally addressing a key component of its fan base at home.
The National Basketball Association today launches a season-long, $7 million to $10 million ad campaign aimed at the growing Hispanic market, which the league said accounts for 15% of its total U.S. fan base of 120 million fans.
The NBA has reached out to the Hispanic community before through a number of initiatives, but this is the league’s first multiplatform Hispanic marketing campaign, putting it years behind its counterparts at the National Football League, Major League Baseball and Major League Soccer in terms of a dedicated effort toward Hispanics. (more…)
November 30th, 2009 - Leagues Make Pitch to Hispanics
Major U.S. Sports Step Up Efforts to Draw Fans From Rapidly Expanding Group
Thousands of Hispanic fans wearing bright yellow T-shirts and waving Colombian flags crowded Homestead Miami Speedway Nov. 22 to root for Juan Pablo Montoya in Nascar’s final race of the season.
The Colombian driver finished 38th after a wreck, but helped pull in the largest proportion of first-time fans ever recorded at the racetrack: 55% compared with the usual 20%, according to Curtis Gray, president of the speedway, which keeps a database of attendees. (more…)
October 20th, 2009 - North Carolina’s booming Latino population fuels economic growth
Vying for a Slice of One State’s Growing Hispanic Consumer Market
Washington – When Peoples Bancorp of North Carolina noticed explosive growth in the state’s Hispanic population – now nearly 600,000 strong and 7 percent of the state’s residents – it saw an opportunity.
But rather than just put up some Spanish-language signs and hire a few bilingual tellers, the commercial bank established an entirely new subsidiary. That subsidiary – Banco de la Gente – targets Latino customers. (more…)
October 20th, 2009 - Hispanics pumped $171 billion into Texas economy in 2008
Hispanic buying power in Texas is expected to jump 47 percent to $252 billion by 2013, according to a study by the Selig Center for Economic Growth at the University of Georgia.
The study found that Hispanic households contributed more than $171 billion to the Texas economy last year. (more…)
October 20th, 2009 - New U.S. Census to Reveal Major Shift: No More Joe Consumer
Ad Age White Paper 2010 America Uncovers the Marketing Implications
LOS ANGELES (AdAge.com) — The 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.
“The concept of an ‘average American’ is gone, probably forever,” demographics expert Peter Francese writes in 2010 America, a new Ad Age white paper. “The average American has been replaced by a complex, multidimensional society that defies simplistic labeling.” (more…)
September 30th, 2009 - Southwest Salutes September…Hispanic Heritage Month
The root of the Hispanic Heritage Month celebration is the “fiesta de la independencia” or the independence party for seven Latin American countries: El Salvador, Costa Rica, Honduras, Mexico, Nicaragua, Chile, and Guatemala.
Southwest Airlines is proud to acknowledge and honor diversity inside our walls and on our planes, and to commemorate Hispanic Heritage Month we have selected Dallas-based artist, Jose Suaste, to create our celebration imagery for 2009. (more…)
September 30th, 2009 - American Cancer Society Report Describes Unique Cancer Profile Of Hispanic/Latino Americans
The latest edition of Cancer Facts & Figures for Hispanics/Latinos reports that Hispanic/Latino Americans – the largest, fastest-growing, and youngest minority in the United States – have a unique cancer risk profile that requires a targeted approach to cancer prevention. The report finds Hispanic/Latino Americans are less likely than non-Hispanic whites to develop and die from all cancers combined as well as the four most common cancers (female breast, prostate, colorectum, and lung). However, Hispanics have higher rates of several cancers related to infections (stomach, liver, and cervix) and are more likely to have cancer detected at a later stage. (more…)
September 30th, 2009 - U.S. Census Uses Telenovela to Reach Hispanics
MIAMI — Perla Beltrán, a young woman from the wrong side of the tracks in New York, has suffered a great deal lately — her husband, a thief, has been murdered and she has been associating with lowlifes. But she thinks she has found a way out: as a recruiter for the United States Census Bureau.
Ms. Beltrán, a character in the popular Spanish-language soap opera “Más Sabe el Diablo,” “The Devil Knows Best,” represents only one element of the government’s yearlong effort to garner trust among Hispanics, an ethnic group that has been historically wary of the decennial census process. (more…)
September 30th, 2009 - A third of Nevada Hispanic households lack member fluent in English
One in three Hispanic households in Nevada continue to be linguistically isolated, according to U.S. Census Bureau information released Tuesday.
The Census Bureau defines a linguistically isolated household as one in which no one 14 or older is fluent in English. Nevada ranks fifth nationally, with 33.7 percent of Spanish households having anyone over 14 fluent in English. (more…)
August 12th, 2009 - Verizon To Put Facebook, Twitter On Your TV
Coming soon to a television near you (if you’re a Verizon FiOS subscriber, anyway): Facebook, Twitter and an App Store-like marketplace.
“People of all ages and demographics are living their lives on social networks,” Verizon representative Bobbi Henson tells Marketing Daily. “And the more they do that, the more they want to experience it wherever they are.” (more…)
August 12th, 2009 - Mexican Immigrants: How Many Come? How Many Leave?
The flow of immigrants from Mexico to the United States has declined sharply since mid-decade, but there is no evidence of an increase during this period in the number of Mexican-born migrants returning home from the U.S., according to a new analysis by the Pew Hispanic Center of government data from both countries. (more…)
August 12th, 2009 - The Top 10 Social Media Questions Ad Agency Clients are Asking
Ad agencies need to understand what top questions their clients and prospective clients are asking about social media and be prepared to provide answers. (more…)
July 15th, 2009 - Why Understanding The Second-Generation Hispanic Is Key To ‘Multicultural Intelligence’
A new book by David Morse, CEO of Los Angeles-based multicultural market research company New American Dimensions, has once again shed light on the biggest challenge facing marketers who wish to target Latino audiences.
Does the message get delivered in Spanish or English when the second-generation Latino is the target? (more…)
July 15th, 2009 - 10 Things You Should Know About U.S. Hispanics
1. Hispanics are connecting twice as fast as the general market (14% growth vs. 7%) adding over a million users per year. In 2008, 23 million Hispanics online, about 52% of the Hispanic population. In 2012, more than 29 million will be online, increasing Internet penetration to 58.6%. (more…)
July 15th, 2009 - Allstate launches new Latino effort
Allstate has launched a new marketing campaign targeting Hispanic consumers. Two Spanish-language television spots – “Cobbler” and “Toothpaste” – are already airing nationally. The initiative also includes radio, online, product integration and Allstate’s third year as sponsor of the Mexican national soccer team. Developed by Hispanic agency of record Lápiz, the latest campaign addresses the tough economic challenges facing consumers. (more…)
July 15th, 2009 - Dallas restaurateur now flips burguesas
Jeff Sinelli is going for a three-peat. He wants to tackle the Hispanic hamburger market and hopes to have the same success he achieved with Genghis Grill, the Mongolian Stir Fry, and Which Wich, which serves custom-made sandwiches. (more…)
