Kelly McDonald is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience. She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.
She has been featured on CNBC, in Forbes Magazine, BusinessWeek, Fast Company, on CNNMoney.com and on SiriusXM Radio.
Her client experience includes iconic brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors and Sherwin-Williams.
In addition to her extensive public speaking experience, she is also the author of three bestselling books:
Her latest, "How to Work With & Lead People Not Like You", was #9 on the list of Bestselling Business Books of 2017.
Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011
Her second book, “Crafting the Customer Experience for People Not Like You”, was #5 on the list of Bestselling Business Books of 2013
Kelly is originally from Milwaukee, Wisconsin and graduated from the University of Wisconsin – Madison. She now lives in Denver, Colorado. When she’s not speaking and traveling for business, she enjoys hiking in the mountains and being outside. And shopping for high heels.
Kelly is a Certified Virtual Speaker, which independently verifies through eSpeakers that a professional speaker has the right equipment, the right environment, and the right skill level to deliver an amazing virtual experience for every customer.
Kelly speaks to organizations and associations of every size. She does 80-100 professional speaking engagements a year, working with clients directly as well as with speakers bureaus.
Her style is a mix of high content and high humor. Kelly’s energy and humor keep audiences riveted and engaged. She employs audience interaction to foster learning and engagement, giving audiences a means of discussing the content and how it applies to their roles, their challenges and their opportunities.
There is no such thing as a “canned presentation” in Kelly’s world. She works with each client to customize the presentation for the client’s audience, industry (including language and terms specific to their industry) and geography, if applicable. Industry-specific and relevant examples are used, and audience interaction is welcomed.
Kelly has won recognition from her own industry (the National Speakers Association), prominent speakers bureaus, the media and top meeting planners. She is consistently re-booked by clients because audiences request her back and she offers a number of different, timely, relevant business topics.
In 2015, Kelly made the list of “100 Business Women You Want to Speak at Your Event”
Also in 2015, she presented the keynote at the National Speakers Association Annual Convention
In 2014, Kelly was named one of the “10 Most Booked Corporate and Association Speakers in the U.S”
In 2010, Kelly was named to the “Top 5 Speakers” list by Speakers Platform, one of the most prominent speakers bureaus in the U.S. She received the award again in 2011.
In 2006, Kelly was named #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine
Kelly’s latest book makes list of Top 10 Bestselling Business Books of 2017!
“How to Work With & Lead People Not Like You” is Kelly’s third consecutive bestseller, ranked #9 on the list of Bestselling Business Books of 2017:
Kelly Named to List of 100 Best Business Women Speakers
In 2015, Kelly made the list of “100 Business Women You Want to Speak at Your Event”. Kelly made the list at #15. You can see the complete list here:
Kelly Gives Keynote at NSA National Convention
Kelly gave the keynote at the National Speakers Association 2015 Annual Convention, themed “Influence 2015”. Fewer than 2% of all speakers are asked to speak at the NSA convention in their careers. Giving the keynote is the highest honor in the speaking industry. Watch the keynote here:
Kelly Named One of "10 Most Booked Speakers"
In 2014, Kelly was named one of the “10 Most Booked Corporate and Association Speakers in the U.S”. She was one of only two women on the list. The list is typically reserved for business speakers who are booked more than 100 times in a year. Click here to see the list:
Kelly's 2nd Book Makes the Bestseller List!
In 2013, Kelly’s second book, “Crafting the Customer Experience for People Not Like You”, published by Wiley, was #5 on the list of Bestselling Business Books.
Kelly's 1st Book Makes the Bestseller List!
In 2011, Kelly’s first book, published by Wiley, “How to Market to People Not Like You” was #7 on the list of Bestselling Business Books.
Kelly Named One of Top 5 Speakers
In 2011, Kelly was named to the “Top 5 Speakers” list for the second time by Speakers Platform, one of the most prominent speakers bureaus in the U.S. Out of hundreds of nominees, Kelly won in the category of “Best Speaker on Marketing”. She received the award for the first time in 2010.
Kelly is Featured on CNBC
In November 2010, Kelly was interviewed on CNBC’s “Squawk on the Street” for her comments on why women under 30 are leasing more luxury autos than men. Kelly was asked to share insights on what might be driving this trend. Watch the interview here
McDonald Marketing Wins Telly Awards
In 2009, McDonald Marketing won first place with one commercial and second place with another at the 30th Annual Telly Awards. The Tellys are the television industry’s highest recognition for creative excellence in television marketing. Both spots were for Toyota. These two awards bring the company’s total Telly wins to seven.
McDonald Marketing Twice Named One of the Top Ad Agencies in the U.S.
In 2007 & again in 2009, Advertising Age named Kelly’s company one of the top ad agencies in the U.S. The list is compiled annually based on revenue and growth.
McDonald Marketing Twice Named One of Fastest-Growing U.S. Companies
For two consecutive years, (2007 & 2008), Inc. Magazine named Kelly’s company, one of the fastest-growing independently owned companies in the U.S.
Kelly Ranks # 1 on List of "26 Hot Speakers"
In 2006, Kelly was named #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine. The magazine is the industry publication for meeting planners and meetings professionals. The speakers on the list are nominated by the top speakers bureaus in the U.S.