How to Work With & Lead People Not Like You
In today's workplace, the variety of different perspectives and approaches presents both opportunities and challenges.
Kelly's third consecutive bestseller, ranked #9 on the list of Bestselling Business Books
"How to Work With & Lead People Not Like You" takes the concept of workplace collaboration to a new level, addressing the complexities of bringing together people with different thinking styles, work approaches, and communication preferences.
Kelly provides a practical roadmap for anyone who manages a team or works with colleagues whose approaches differ from their own. This book explores the broader concept of "people not like you" – from differences in work styles and communication preferences to generational gaps and varying cultural perspectives.
How to Work With & Lead People Not Like You
Kelly's third consecutive bestseller, ranked #9 on the list of Bestselling Business Books
In today's workplace, the variety of different perspectives and approaches presents both opportunities and challenges.
"How to Work With & Lead People Not Like You" takes the concept of workplace collaboration to a new level, addressing the complexities of bringing together people with different thinking styles, work approaches, and communication preferences.
Kelly provides a practical roadmap for anyone who manages a team or works with colleagues whose approaches differ from their own. This book explores the broader concept of "people not like you" – from differences in work styles and communication preferences to generational gaps and varying cultural perspectives.
Kelly's second book, #5 on the list of Bestselling Business Books
Crafting the customer experience for people not like you.
Your business's ability to grow increasingly depends on your success in serving customers with backgrounds and preferences different from your traditional base. "Crafting the Customer Experience for People Not Like You" shows how catering to customers' unique needs can differentiate you from competitors and give you the edge in an increasingly competitive business environment.
Kelly provides key methods for how companies, brands, and products struggling to differentiate themselves in the "sea of sameness" can foster long-term loyalty through customized customer experiences. Using real-world examples and best practices from successful organizations, you'll learn how to create service experiences that keep various customer groups coming back.
This book covers:
The three principles that ensure an exceptional customer experience
What to do – and NOT do – when things go wrong (including the 5 words that customers want to hear)
Key customer values and insights that help you market, sell and service more effectively
Specific tactics for creating memorable experiences for various customer groups
Low-cost, no-cost action items you can apply immediately
Whether your customer is internal (colleagues, other departments) or external (purchasers of your products or services), this book provides the tools to craft a relevant and authentic experience that resonates with customers of all types.
Kelly's first book, #7 on the list of Bestselling Business Books
How to Market to People Not Like You.
If you could grow your business simply by marketing to your existing customers, making money would be easy. But to generate new revenue, you have to win over the customers you're not getting but could be. "How to Market to People Not Like You" shows businesses how to reach new customer segments by understanding what they value and adjusting your message accordingly.
Kelly demonstrates how to identify underserved or emerging customer groups, understand their needs, and develop a strategy to serve them profitably. Through consumer insights and real-world examples from successful companies, this book shows you how to create a deep, values-based connection between you and your potential customers.
You'll learn:
How to identify customer groups you may be missing
Five low-cost/no-cost things you can do right now to grow your business with new customers
The do's and don'ts of marketing to different customer segments
How to communicate in ways that resonate with new prospects
Practical strategies to reach customers with different values, expectations, and purchasing behaviors
This book provides a practical roadmap for expanding your customer base and growing your business in today's marketplace.