Strategic Expertise to Transform Your Organization
In addition to her dynamic keynotes and workshops, Kelly McDonald and her team take on a select number of consulting engagements each year. These partnerships range from focused short-term projects spanning just a few weeks to comprehensive collaborations lasting six months to a year.
Transforming Insights Into Action
Kelly is typically engaged to help corporate and association clients conduct research and develop powerful marketing strategies that leverage high-potential business opportunities. A critical component of successfully launching new initiatives is ensuring proper staff and associate training—making sure everyone understands the strategic rationale, has opportunities to ask questions and explore scenarios, and feels motivated and aligned with the organization's goals.
Our approach combines deep business expertise with practical implementation support, helping clients see their business through new eyes while providing specific, realistic recommendations that improve operations and enhance the customer experience.
Kelly's Consulting Services
Strategic Planning & Development
Market & SWOT Analysis - Comprehensive evaluation of strengths, weaknesses, opportunities, and threats
Strategic Platform Development - Creating robust frameworks for business growth
Research (Qualitative and Quantitative) - Data-driven insights to inform decision-making
Focus Groups (Internal and External) - Gathering invaluable feedback from key stakeholders
Customer Experience & Operations
Operational Readiness Assessments - Ensuring your business is "operationally-ready" and "operationally-friendly" at every consumer touchpoint
Customer Experience Analysis & Development - Creating experiences that match your brand promise and drive business growth
Staff Training & Development - Including corporate keynotes and kickoff meetings
Communication & Media
Executive Speech Writing - Crafting compelling messages that resonate with audiences
Media Training - Preparing executives for media coverage, press conferences, and crisis communication